Blog

Empathy

January 2016

Empathy, very literally, is the the ability to understand and share the feelings of another. Being empathic is a skill and craft we hone daily at WINTR, as it is central to designing products and services that solve real user needs, removing friction in their pursuit to connect, engage and build relationships with brands. This Collection examines how our team puts empathy into practice, and how we can leverage its foundation to transform existing experiences into preferred ones.